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Social Media - Simple Steps to Win, Insights and Opportunities for Maxing Out Success eBook: The one-stop-source powering Social Media success, jam-packed with ready to The model underpinning this book has been used as a predictive decision tool, tracking thousands of innovations for over more than a decade.
Table of contents
- 30 Sales Prospecting Email Templates Guaranteed to Start a Relationship
- Choose High-Performance WordPress Hosting
- Gerard Blokdijk
- How to Get Free Instagram Likes (Because They Still Matter)
- Customer Reviews
The tip here is to make an incentive masterlist. An dynamically updated document where any of your team member could chip in ideas at any time, e.
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Get ready for a Facebook sales funnel mastermind. Excellence is about to unroll in front of you. TOMS goal was to show that they have great on-trend products for the Fall for both men and women with the ultimate goal of generating sales, within their EMEA region. Additionally, their goal was to include changemakers in process. Approach-wise they chose to use stories of changemakers which they would seamlessly link back to their products. How did they do it? They used videos featuring the story of various changemakers, knitting the videos together into a series of storytelling ad campaigns.
The targeting of each territory specific campaign customized targeting by territory. Next, they also differentiated between Facebook and Instagram. They used a customized approach for the Instagram stories placement:.
30 Sales Prospecting Email Templates Guaranteed to Start a Relationship
While doing it they also broke down their ultimate goal sales, into subgoals. Here in with this stage 1 video their main goal was to just get views. In this stage, the magic starts happening. Now they gave more content about their changemakers and linked the story to their product. Stage 2 also consisted of a clever giveaway.
They retargeted video views with a product giveaway on FB and IG where the prize was the shoes of the campaign. What was the set up here? To participate in the giveaway you had to have to visit a specific landing page which was specifically built for this campaign — another customization! Hence, the 1.
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The ad above is the UK one. What were the total numbers participants in the giveaways? This stage 3 campaign was also customized by gender. There were different creatives for male and female.
The cherry on top was the use of Dynamic Product Ad. This ad was shown to people who looked at the products on the website.
Remember the giveaway in stage 2? This is where the giveaway mechanism is interesting, as these people visited the product page to participate. Thanks to the patience in the campaign build up using a funnel as opposed to direct response. This campaign got a lot of reach. Exactly how much? What made this DPA crush it was the way they used the funnel. They put a lot of effort into mapping the customer journey and it paid off.
If you thought your campaigns are as relevant, as they can be then this might inspire you for new heights. From stage 1 to stage 4 the creative directions remained constant from start to finish. Grammarly has used a story of their user a fascinating story and elegantly stitched in a product plug for their product. They chose to use the storytelling approach. It certainly inspires one to take action.
What a nice closure to an anyway inspiration packed video. It goes a long way in building trust. Which is essential, since this ad was shown to people who never heard about Grammarly before. How did this branding go for them? Comparing to campaigns where the objective is sales this campaign being after brand awareness was aimed at a wider audience.
To reach a wider audience it was important to tame their CPM — essentially cost for ad delivery… and so they did. A part of that is that the audience was bigger making the CPM more affordable, but most importantly the good engagement rate played into the decrease in CPM.
Gerard Blokdijk
So how good was the engagement? Courtesy: Grammarly reproduction forbidden without mention. The take-home message from this is that your video has to end with a CTA on the video. Ideally a bold one. Add your own CTA in the end of the video as text overlay. You might as well watch the ad video again, if you missed it. Do it. Storytelling allows you to enter the mind of your ideal customer in a natural way. We advise you to master the art of storytelling, by which you can show a better world with your product.
This ad showed a better world with Grammarly. Now the question is, how is the world better with your product? Facebook Lead Ads, what a powerful ad type. A seamless experience for your client to express interest in whatever you might be offering. All thanks to automatically populating contact information.
The goal of this campaign yes, guessed it — was to generate leads. Just in a different way. What if we run a quiz using the Facebook Lead Ads? Something that a regular Facebook Lead Ad would never achieve.
How to Get Free Instagram Likes (Because They Still Matter)
By using a quiz they gamified the process. How would you do in my 9-question quiz?
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Thinking outside the box? Yes, that was achieved without a doubt. How about the hard numbers though? Let the numbers speak for themselves:. We only have the early results from this campaign from November at our disposal for the analysis.
Customer Reviews
With this campaign, Jon Loomer Digital has beaten us. However, it must be mentioned that this CPL is far from scientific validity. One would need about 4x more conversions, about conversions to claim bare minimum scientific validity of the CPL. So why are we highlighting this ad nonetheless? First, due to the out of the box approach. Secondly, this ad is still running, we presume it would be deactivated if it would be unsuccessful. I was just targeted with this ad roundabout 2 weeks ago from now.
Think outside the box. It can. A lot of this analysis as talked about the creative use of the ad type. However, this campaign was great throughout. The ad image leaves the viewer wondering. What type of quiz?