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Table of contents
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Welcome To Andy's Oil
Andys Records was a UK music retailer that traded from to Based in Bury St. Edmunds , its roots were in nearby Felixstowe and Cambridge. Andy Gray started selling second-hand jukebox 45s and old 78 rpm records on Felixstowe pier in and within five years had acquired a stall on Cambridge market. The market stall was successful, and in Gray opened his first retail shop in Mill Road, Cambridge. Initially, Andys was well known for undercutting competitors by importing records from Europe at a bargain price and then passing the savings on to customers.
The chain's expansion was slow and steady, and by the early s, the company had 12 stores across the east of England with two shops in Cambridge and others in Bury St.
Andy's Sushi Bar
Gray listed the chain as a limited company , AHG Records. By this time, Gray's brother William known as Billy had become marketing director. Early advertising was often humorous and sometimes self-deprecating e. The company slogan around this time was "Possibly the greatest music stores in the world".
The company, buoyed by the relatively new formats of VHS and CD, started to aggressively expand out of the Anglia region.
Deciding that southern England was too expensive, the Gray brothers concentrated on opening stores in the Midlands and northern England. It became the UK's largest independent music retailer in , a title it retained for 10 years. In , the company won the prestigious Music Week Independent Retailer Award, and continued to win this award each year until The chain also came third in as National Music Retailer.
Andys Bar & Restaurant Limited
By this time, Andys had stopped selling cheap imports and started to compete with HMV and Virgin Megastores as a premium music retailer. The chain was too small to compete with these two, but too large to undercut competitors. New stores started to be opened as Andys, dropping the Records tag as it was considered too old-fashioned. In November , Andys opened its 40th store in Leamington Spa.
Wachstum durch Agilität
In August it was announced that the Warrington and Doncaster stores were to close. With supermarkets getting even cheaper and increased competition from online stores , the chain started to flounder. When major competitors, such as HMV or Virgin, were present, their campaigns were better than Andys, and recent chart albums were available at much lower prices, due to their bulk buying power.
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Andys' marketing was not up to the standard of the bigger chains. After more store closures in and , the chain was down to a roster of just under 30 stores and lost its claim to be the largest independent chain, being replaced by the up-and-coming Music Zone.