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- Formats and Editions of The Market research toolbox : a concise guide for beginners [leondumoulin.nl]
- The Market Research Toolbox
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An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions.
This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easilytranslate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research.
McQuarrie, Edward F.
Formats and Editions of The Market research toolbox : a concise guide for beginners [leondumoulin.nl]
I Agree This site uses cookies to deliver our services, improve performance, for analytics, and if not signed in for advertising. Your use of the site and services is subject to these policies and terms. The book begins by defining market research and discussing some of the various types and techniques.
It then examines what objectives can be met by doing market research and the expected payoffs. This text explores market research techniques such as secondary research, customer visits, focus groups, surveys, choice modeling and experimentation. The author describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to take while using them.
The Third Edition of The Market Research Toolbox incorporates new material on Web surveys along with more information on data analysis and sampling theory for qualitative research. Additionally, a new closing chapter illuminates the limitations of market research to clarify when it should be employed.
What's New sections have been added to every chapter and new examples are included throughout the text, along with updated suggested readings and references"--Provided by publisher. Recently added by mkstreet , mhatters , Fergle , ameerali , km , kimberlylace , alexjc , cemutch , lovit.
The Market Research Toolbox
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