Specialist: Ideas & Concepts v1

Specialist Certificate in Business Relationship Management .. BRM concepts and principles: .. candidate should be able to explain ideas or concepts. Typical .
Table of contents

• 6 Practical Ideas to Stay Creative in Software Testing
• Idea, concept & ideology – WERENBACH AG
• Competition
• Idea, concept & ideology – WERENBACH AG

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Our ideas will help you increase your sales, generate cost savings and maximize your profit. How do we do it? Firstly, we analyze the processes of your visual merchandising. Then we identify optimization potentials and solutions in design , communication with the point of sale , your personnel structure and material procurement. All this is done in collaboration with you.

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Your success in visual merchandising. As a visual merchandising expert, Matthias Spanke has been shaping the visual PoS appearances of nationally and internationally leading retailers for nearly 20 years. Through his work in senior level in-house positions of international companies he gained extensive experience. Successful Visual Merchandising and has made numerous contributions to specialist magazines.

Your brand, your sales. We review customer needs and develop innovative and feasible concepts - no matter whether they are in category management, technical merchandising, space planning or customer management. Your goal is our goal: Branding and sales increase. Integrated approach to merchandise presentation, merchandise management, shop fitting and POS design. Analysis of POS and process flows. Definition of optimization and savings potential. Implementation and evaluation of test setups. Redesign of retail spaces. Interim and project management. We combine your latest product trends with the worldwide newest visual merchandising trends and adapt these perfectly to your branding.

We stringently align the design to the needs and expectations of your target customers. We achieve maximum success for you — whether in-store or window. Analysis of customer needs. Innovative and feasible concepts. Merchandise presentation and category management.

Space planning and customer guidance. Material procurement and production, commissioning and shipping.

The multiplier of your success concept. We develop visual merchandising guidelines for the optimal implementation at the point of sale. Clear rules and regulations with explanatory visualizations. General, seasonal and showroom guidelines.

Sales increase and image building. But if you're hunting for ideas to capitalise on, you need to figure out some way of staying on top of current events and thinking in software testing that works for you. As well as being hooked into the software testing community. I use RSS to stay on top of relevant blogs and articles.

Social media to see what people are up to and talking about. In the quest to stay current, it can be easy to forget about the people and the work that has gone before. Much of what we have now by way of tools, models, heuristics, approaches and strategies have come about from the work of a great many people. But who did Harry Collins look to when carrying out his work? Dreyfus, Ginzburg, Sacks etc. And who informed their work? What if, by tracing the work all the way back to its source, you were able to go off in a completely new and undiscovered tangent? I've already mentioned James Bach and Michael Bolton, but there are plenty of other "top testers" you can look to for ideas and inspiration.

And if you want to advance in your field, emulating established masters -- particularly by way of a mentoring or coaching relationship it worked for Luke Skywalker, Justin Bieber and Plato after all -- is a tried and tested technique for success.

You don't have to be up close and personal for this to work. Nearly everyone can be found on the interweb more or less, and then it can just be a case of keeping up to speed with what they're doing, where and how. You can try and follow along yourself, or just ask them for some tips. Whatever works for you. I've saved the best until last. In my opinion at least, the most effective way of generating new ideas is through what has been appropriately coined "idea sex".

Find two ideas that may or may not seem like a good fit for each other, put them together and see what happens Did they have some babies? Were they cute ones or some kind of Frankenstein's monster? The fun bit here is, you don't know until you try!

Competition

The other great thing about this approach is that you get to follow your own energy. What are you into? What makes your heart sing? Whatever it is that you have an interest in can potentially have some application to the software testing field that is new and useful. Your job is to dig that nugget of gold out. You may have to shovel a lot of dirt in the process, but it's dirt you love.

So no problem, right? Ok so now we have some places to look for ideas to steal and apply to our software testing work. What do we do when we get them? Well -- there's two basic tools we can apply to get things started:. Can you make it bigger?

Can you make it faster? Can you plug a gap? Can you fix a problem? Can you make it better or improve on it in some way, big or small that makes it NEW? If you can't find some way of improving the idea, what about just adding your own unique slant or personality to it? I mentioned idea sex already. Why stop at just two ideas though? JJ Abrams just took a bunch of ideas from the Star Wars films that preceded it, rearranged them, spliced in some of his own [tried and tested] magic and -- hey presto -- we have a billion dollar blockbuster of a film, using exactly the same approach he applied to the Star TREK franchise by the way!

In the same way as not everybody will be happy with Abrams's spin on the Star Wars franchise, you may not meet with instant success the first time you apply some of the ideas above. Stick with it though and over time you'll find that the process becomes easier and your ideas get better. The brain is a muscle after all, and the more you exercise it -- the better results you'll get. Probably you won't be a Picasso, or even a JJ Abrams. But learning to be more creative by constantly reviewing, combining and building upon ideas using some of the tools above may make you a better tester.