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Table of contents
- Reena Sablok (Author of The Emergence of the Indian Best-Seller)
- Chetan bhagat best seller books
- The Emergence of the Indian Best-Seller: Chetan Bhagat and His Metro Fiction
The first being how it transformed the definition of the word bestseller. The expanding market saw a burgeoning of myriad publishing houses with the passing years. As researched by Gupta:. The story of commercial fiction publishing is part of a larger story about the growth of the Indian publishing sector. In terms of absolute figures this is an impressively large and diverse sector. The stories of independent publishing houses bring together another astonishing saga. The book was an instant bestseller.
What followed was the creation of the hundred rupee fiction market and new publishers like Mahaveer and General Press jumping in to grab a piece of cake. I Fell in Love! There is an upward trend not only in readers but also authors. This alarming rate of budding writers owes itself directly to Bhagat who made novels an affordable and readable commodity. The new publishing houses only help proliferate their novels in the eager consumer market. Giants like Penguin and Random House after keenly watching the post-Bhagat period for over three years shed their snobbery and entered the commercial fiction market to wrestle with established Indian players like Rupa and Srishti.
Penguin came up with Metro Reads, which promised to publish commercial fiction books ensuring Penguin-like quality and Random House brought forth Ebury Press, to take forward the domain of commercial fiction. Unable to find the next Chetan Bhagat on their own, they started utilizing their deep pockets and lured the bestselling authors of Rupa and Srishti with huge advances.
The literary industry defined by Chetan Bhagat encountered another phenomenon seven years after his entry in Amish Tripathi. Amish, hailing from a similar IIM and investment banking background, owes it to Bhagat for opening up the market for unliterary fiction, but Amish had to create his own readership.
Amish, unlike Bhagat, is more open about the role of marketing in making his books take India by storm.
Reena Sablok (Author of The Emergence of the Indian Best-Seller)
For his books, he even launched the first video trailer of a book in India and followed it up with a music album with Times Music for book promotion HT. Courtesy Amish, writers nowadays are not shying away from giving credit to marketing, and even publishing houses are coming up with innovative strategies to promote books. Thanks to their association with big houses, authors like Bhagat and Amish with contestable literary talents are now a regular presence at prominent literature festivals among veterans like Pico Iyer, Gulzar, and Amitav Ghosh.
Writing, no more, is a vocation pursued only by the gifted litterateur, but by anyone who can make the mass readers of India hooked on to their words. In a country where full-time writing was a dream not achieved by even many critically acclaimed writers, these young writers have become money-making machines, with their novels having shifted into the category of fast-moving consumer goods Soofi.
The royalties earned by commercial fiction authors in post-Bhagat era is unprecedented source. For a two book deal, Subramaniam received a whopping 1. Durjoy Datta cashing in on his popularity from his extremely popular books co-founded his own publishing house Grapevine along with Sachin Garg, his friend and a bestselling author.
Amish recently received a five crore advance for his next series from Westland. The publishing industry is a big money game, and writers who have found their audience are now living not only comfortable but lavish lives with their royalties Outlook. The trend is upwards and writing market in future is only going to expand and commercial fiction writers are only going to flourish.
Even seven years after his arrival, Bhagat single handedly turned away the slump in fiction sales in A literary novel like G. Conclusion: Indian publishing industry, in the times to come, is going to look back at the Indian publishing history in two different eras: pre-Bhagat and post-Bhagat. Chetan Bhagat, irrespective of public opinion, continues to be a boon for the publishing industry for India has never been swept to read like this before, the sales have never been so astounding.
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New authors following his footsteps are only benefitting out of it, and same holds true for the old authors who could capitalize on the widening market. Unswerving critics blame Bhagat for the corruption of the English language by using Hinglish and colloquial words, but Bhagat claims that he is not a Hinglish writer but an English writer NDTV , which is true.
As long as the editorial arm of the publishing house take care to make his writing grammatically sound and less colloquial, Chetan Bhagat shall have no reason to worry. In terms of writing, however, Chetan Bhagat has been slammed to be a bane by many critics like Shougat Dasgupta etc. He has created a readership no doubt, but at the same time he has developed a tawdry taste of reading among them, which has been made inflexible because of redundant plots Forbes.
The audience which graduates to consume literary fiction after reading Bhagat is still little, nowhere close to the size of his market. Moreover, to understand the aesthetics and subtle nuances of literary fiction, it takes an entirely new conditioning, sensibility, and motivation, which is quite difficult to build.
If this state persists, the huge gap between the mass market and the elite readers is only going to widen, and Chetan Bhagat will continue to be hated by critics with literary bent of mind. This can happen only if he wishes to become a boon for writing as well. About the author:.
Vishwamohan, Aysha Iqbal. Anthem Press. Dasgupta, Shaugat. Leading the idiocracy. Tehelka Magazine, Volume 9 Issue 33, 18 August Perur, Srinath. The Paperback Messiah. The Caravan Magazine. The Hindu. Amish Tripathi launches music album for Oath of Vayuputras. Hindustan Times. March 12, Soofi, Mayank Austen.
The Sound of Money. Mukherji, Ankita. One Mistake of My Life. Open Magazine. Rautray, Samanwaya. ET Bureau.
Chetan bhagat best seller books
The Writers Community on Chetan Bhagat. Forbes India Magazine. Pal, Deepanjana. The 3 mistakes of my life : a story about business, cricket, and religion by Chetan Bhagat Book 39 editions published between and in 10 languages and held by WorldCat member libraries worldwide Novel about a young boy in Ahmedabad, who opens a cricket shop. Half girlfriend by Chetan Bhagat Book 14 editions published between and in 5 languages and held by WorldCat member libraries worldwide Once upon a time, there was a Bihari boy called Madhav.
He fell in love with a rich girl from Delhi called Riya. Madhav didn't speak English well. Riya did. Madhav wanted a relationship.
The Emergence of the Indian Best-Seller: Chetan Bhagat and His Metro Fiction
Riya didn't. Riya just wanted friendship. Madhav didn't. Riya suggested a compromise. She agreed to be his half-girlfriend.
- The Telegraph.
- Tommy of the Big Top #12.
- Holdings: Emergence of the Indian Best Seller :.
From the author of the blockbuster novels Five Point Someone, One Night the Call Center, The 3 Mistakes of My Life, 2 States and Revolution comes a simple and beautiful love story that will touch your heart and inspire you to chase your dreams. However, their diverse cultures make its culmination a challenge.
The girl in room by Chetan Bhagat Book 8 editions published between and in 5 languages and held by WorldCat member libraries worldwide "Zara and I broke up four years ago. She moved on in life. I didn't. I drank every night to forget her.