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Watch as we completely transform a single Instagram Story template into 10 unique designs — with just a few changes. The best part is that you can use these to create Facebook Stories too — or share your Instagram Story to Facebook Stories. And no, you do not need to be a designer. In fact the less you know about design, the quicker this process might actually be! We wrote about the importance of Instagram Stories in this post and this post.

Are you ready to hack your visual design with our Instagram Story Template Designs? Here it is before we start to make any changes:. Updating the colors , and replacing the placeholder images with your own imagery is the quickest way to create a new Instagram Story — in just a few clicks!


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For our next story example, a casual style of font would suit the subject more than the original Instagram Story template. An easy way to change up your Instagram Story template design is to use graphic elements. In this design we used a clock icon to highlight the fact that this Story is all about creating healthy recipes.. Hot Tip: Expand your story by clicking on the Duplicate button next to any page you want to copy, and then use the arrows to push the page up or down in order, according to your preferences.

It will also encourage your audience to take action. Hot Tip: Instagram Stories expire after 24 hours so this is a great opportunity to roll out a series of stories based around your launch, event or offer using the Countdown Timer Sticker.

LANDSTORY - Home

Use the same templates, while changing out the messaging or headings. For example, you can create one countdown template for the opening of a new Sale 3 days to go and a different one for the close of the sale Closes in 24 hours! Get creative with Countdown Stickers, as they add scarcity and move people to action! Adding a Poll Sticker can be a great way to encourage engagement on Instagram Stories.

Against all odds

One way to conduct a poll is to show a series of products, and then poll your audience at the end:. Hot Tip: Polls also work on Facebook Stories! Increase your responses by sharing this story across both channels! Another engaging way to connect with your audience is to use the Questions Sticker to ask feedback from your audience.

The Future of Storytelling 1-5 - Story Structure: Story Design

What does Talking Story do? Talking Story is dedicated to working with organizations to share what they have to say with and to the world. Through brand and design consulting, we will work with you to create a visual presence that connects, informs and sparks action in others. Interested in working together?

Welcome to Landstory.ca

Video is also easy to share. Once you upload your video to a service like Vimeo, your product vision will have a URL that can be dropped in an email or a Slack channel for all to view and reference. While preparing for a major app redesign, the UX team I led at MailChimp produced a vision video to guide the company on what was to be a 4-month project.

The research team noticed, after a number of customer visits, that people were doing work differently. Internet connections on phones and tablets let people work anywhere and all the time, ducking in and out of small tasks. This created a sense of found time quickly filled up with more to-dos. As people became overwhelmed with their work, they needed to hand things off to others.

Custom Label Design - Choose your Product!

Seeing these behavioral patterns, we realized we needed to rethink how MailChimp handled collaboration across many devices. The project required the collaboration of many teams.


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We wrote a short script and worked with our in-house videographer to produce a brief vision video in about 10 days. The production was inexpensive and relatively fast, but the outcome was of high enough fidelity to guide designers, developers, marketers, and other stakeholders around the company as they worked to realize the vision set forth. Stories are always better with well developed characters.

Why good storytelling helps you design great products

User Personas are archetypal representations of key customer segments. They give a name and a face to otherwise abstract customer data, inspiring empathy and informing design. The MailChimp UX team created a series of persona posters to guide their product. While pulling a shot from the espresso machine or lunching in the common space, the persona posters reminded everyone in the company of the people using their product. By discerning the job a product is hired to do, we can better understand the motivations of customers.


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Job stories are based on customer interviews that employ a very specific technique that takes the customer back to the moment of purchase to expose the situations and motivations that lead to their decision. Job stories and user personas are very different. Personas represent specific segments of customers that have a shared set of characteristics, skills, and perspectives. A job story like this provides rich insight into the problem to be solved: this commuting time is ripe for the right product or service to make wasted time instead feel like a newfound opportunity.

The storytelling mechanism you choose is less important than the story you tell.