Read PDF Facebook Ads Made Easy: The easy way to learning how to make Facebook ads that convert.

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Want to learn Facebook ads? People just suck at making Facebook ads work for them. That way, Facebook extended its possibilities for advertising from just inside Facebook to For example, the pixel that you'll need to install for conversion tracking or the Your audience targeting at this step should be easy, too.
Table of contents

• Step 1: Make Sure You’re Using the Right Facebook Ads for eCommerce
• Step #2: Craft a Compelling Lead Magnet
• Ultimate Guide to Improving Facebook Ad Performance
• Do Facebook Ads Work? (% Yes & Here’s Proof) - LYFE Marketing

Another approach is to start by testing broad audiences, and then adding more specifics as you go, getting a more refined and higher converting audience every time. Use a conversational tone and relax on the sales tricks. This minimizes annoying people with overt advertising in their personal feeds.

Sometimes a good headline is a clever phrase. There are no true hacks to writing headlines. And even the old advice that headlines must contain benefits—not features—is as the British say, rubbish. My recommendation is to follow brands that really have mastered the aesthetic and social codes of Facebook and Instagram.

Step 1: Make Sure You’re Using the Right Facebook Ads for eCommerce

A few personal favorites: Chewy. Zuck and I see eye-to-eye on many things. This would make the headline the second thing you read in the ad—so not a headline at all. Amatuer advertisers on Facebook make a predictable mistake. The image and the headline do not have any creative tension.

If the copy is literal, make the visual playful. If the visual is playful, make the copy literal. This creates contrast and interplay between the art and copy.

Step #2: Craft a Compelling Lead Magnet

The headline is copy is straightforward, explaining the metaphor. This would be a much different campaign if the image was also straightforward and literal such as a person in an office getting a high-five. Another example comes from Zendesk. Imagine how horrible the ad below would be if the image was replaced with a smiling team of support agents. A literal headline and a literal image that makes for lifeless advertising. It lets you spy on competitors and find successful examples of Facebook ads.

The perfect Facebook ad knows that asking people to complete an action always creates buyer anxiety. Your final step is to write the description for your CTA.

This is the News Feed Link Description. Use this space to anticipate common buying objections. As you can see below, the Dollar Shave Club uses the description area to answer common objections to their subscription package. So you can add some specific details such as a teaser of the content. Each minute tutorial covers different aspects of building successful Facebook ad campaigns. Save Your Spot. James is a senior copywriter and content strategist on Hootsuite's brand team. James enjoys B2B content marketing, the refreshing taste of Wolf Cola, and writing music.

If your download doesn't automatically begin, click here to get the guide. January 8, By: James Mulvey. Filed under: Social. Power Editor, on the other hand, is a bit too complicated, especially for beginners who are just starting to learn how to advertise on Facebook. It gives you most of the campaign settings but is easier to use. You will immediately see a list of the main campaign objectives that you can choose from:.

This may just seem like a one click decision, but it is of high importance to your Facebook advertising strategy.

So, keep in mind that the objective should describe the main purpose of your ad. The reason why — Facebook does a lot of optimization automatically. Depending on which campaign objective you choose, Facebook will try to generate the least expensive results for you. The next step in our Facebook ads guide is vital.

Again, finding the right audience is absolutely critical for a successful Facebook ads campaign. Your audience size will depend on the country that your audience is based in. So, according to the size and population of the targeted country, your audience size will vary. For instance, the size of the audience in USA will be much larger than that in The Netherlands, due to the difference in the market size. In a standard situation, when targeting US market without any specific interests or with lookalike audiences, the perfect size of an audience is around , people.

When targeting small audiences, try using Post Engagement campaign objective, it allows to reach all the people in that audience. Additionally, it is best to avoid combing audiences from different countries. I suggest to use only one country per ad set, but if your target audience is too small to do that, try grouping similar countries. For example, US should always go alone, because their market differs from other countries.

Buying ads in US is more expensive than in any other country. Also Scandinavian or Baltic countries could be grouped, because markets are basically the same, prices for advertising as well. Moreover, consumer behaviour is similar in Scandinavian countries. The same would apply to Baltic countries. A handy Facebook advertising tip is to avoid making any demographic or age based assumptions when starting your first advertising campaign.

You can even use a combination of interests by using the Narrow Audience feature — e. Those who are completely new to Facebook advertising might find this step a bit tricky. The reason why is because with Facebook advertising costs, nothing is set in stone. Different market conditions may require you to set your budget differently.

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In the case that you are not satisfied, you can always alter it in the future, but it will give you a much better understanding of how you perform. Lifting the budget is a sensitive action, and needs to be dealt with carefully. Then, choose whether to run it continuously or between a specific date. If you are new to Facebook ads, and you are not yet familiarized with what the best schedule is for your campaign, you could leave it as the default setting Facebook offers. This way, Facebook will run your ad continuously.

If you decide to set a start and end date for your schedule, and you see that it is not working well for your Facebook ads, you can always go back and change the schedule. In the Advanced Budget Settings, you can also choose your bidding and optimization preferences. This is one of the most important aspects of our Facebook advertising guide. Also, decide whether you want to use a single image or video in your ads, or go with multiple images also known as carrousel or multi-product ads :.

If you wanted to promote a few products from the same category in one ad, go with the multiple images format. If you have just one specific offer, choose single image format. Next, choose what will be the media for your ads: images, slideshow, or a video. I would suggest to begin with using images for your ads:. You can select up to 6 images when creating a new Facebook advertising campaign, which will create up to 6 ad variations in your campaign.

By creating a few ads, you can quickly see which image is working the best. You can choose this one and pause the other ads to save your ad budget. The recommended image size is x pixels and I suggest to save them in. For example, if the face in your ad is looking straight into the camera, it might fully grab the attention of a potential buyer. That may seem like a good thing at first, but this way the customer might be distracted from the product you are promoting so you might end up paying for an impression that gives you nothing in return. Try to find images where the model is looking sideways or gesturing toward the product or toward the area where the product information is listed.

Either way, it should be the main theme of your image. Then, enter the headline and text that will be used for your ad and choose an optional call-to-action button. Text will appear above the image and the headline immediately below it. For the headline you have a character limit of 25 symbols, and for a post text, you have 90 characters. Your headline should be short, and it should reveal the main characteristics about your product. If your primary selling point is the price, use it in your headline to emphasize how reasonably priced it is.

First of all, make sure you add value propositions.