Mastering e-Business

Mastering e-Business (Palgrave Master Series (Business)) [Jonathan Groucutt, Paul Griseri] on leondumoulin.nl *FREE* shipping on qualifying offers. Mastering.
Table of contents

Since there are so many ecommerce books on the market, I want to cut through the junk and help you locate the ideal books for boosting your online business and even becoming a smarter tech person for managing your website and other outlets.

2. Offer Universal Free Shipping

The book outlines unique tactics that small to large businesses have used to truly take advantage of platforms like Facebook, Twitter, Instagram and more. Since social media is such an integral part of ecommerce, it's important to get an idea for what works and what doesn't. The book does a great job with that, since it has pictures of examples from companies from all around the world, along with descriptions on why they worked and how many people interacted with the posts.

SEO is one of the most important parts of running an online store , since people only really find what they want to buy online by going through places like Google and Bing. It's one of the most confusing parts of selling online, so this book provides beautiful details on the best practices you can implement. The SEO guide goes through things like important SEO concepts, how to find awesome keywords, sneaky tricks for boosting rankings in the local arena and even sources for finding SEO tips from industry insiders.

Why Mastering E-Commerce Shipping Strategies Will Help Retailers Avoid the "Retail Apocalypse"

Once you realize that SEO is so crucial to the success to your online store, you'll start to discover that getting noticed isn't as easy as you may have expected. Getting those first few customers is a tough task, and so is reaching other milestones like customers and even customers. The goal is to flood your site with traffic, and this book provides 99 ways for you to do this.


  • [WHITE PAPER] The Top Supply Chain Trends that Will Impact Supply Chain Management in 2018.
  • Lavender Lady;
  • eBusiness Guru Academy?
  • The Essential Accounting Dictionary (Sphinx Dictionaries);
  • The Poverty of Riches: St. Francis of Assisi Reconsidered (Oxford Studies in Historical Theology).
  • Mastering E-Business.

Some of the topics include how to maximize viral sharing, using free giveaways, taking advantage of certain keywords, along with easy scripts that can bring you free traffic on a daily basis. With tips, this book is one of the crown jewels when learning how to improve your sales online. The book goes into actionable tips, instead of simply telling you things you should do.


  • 10 Tips for Mastering E-Commerce Conversion Rate Optimization?
  • Into the Vietnamese Kitchen: Treasured Foodways, Modern Flavors?
  • 1. Never Underestimate the Power of a Search Box.
  • Confessions of a Corporate Spy.
  • Im Schloss des Märchenprinzen (ROMANA) (German Edition).

It's a great resource for maximizing your ROI, generating more leads and increasing conversions. The Ask book requires your attention if you're an online business person. Trust is one of the reasons for a poor conversion rate of an e-commerce store. Reviews and ratings can still be embedded and shared on your e-commerce store and consumers love the fact that, in most cases, the platforms are automated while allowing independent, third party, reviews to be collected.

Love it or hate it; live chat can work wonders for e-commerce stores looking for additional ways to engage with potential customers and clients and to be there to answer quick and easy questions from those who would prefer not to pick up the phone or wait for an email reply.

If a user has a quick question which they want answering before completing a purchase, they may not have the time available to pick up the phone or await an email response. Live chat, however, can usually deliver an answer in these cases within just a few minutes. Too many stores fail to communicate their value proposition to potential clients and customers; that is, making it easy and straightforward to understand what makes them different and why someone should purchase from them and not their competitors.

To get straight to the point; if your product photos are low quality and unimaginative, you will lose sales. Consumers want to see not only the very highest quality images alongside a product, but also those which present it in an in-use setting. You can no longer get away with product images which showcase your goods on a white background — you must take the time to show them being used. See below a great example of pillows depicted primarily in a bedroom setting rather than using the product pack as the main image:.

Not only does this present duplicate content issues , it also offers a less-than-optimal user experience.

Selling On Amazon: 3 Ways To Make More Money

Start by compiling a list of your ten most popular products and have a professional copywriter work with you and your team especially your sales team to refine and perfect the descriptions. Turn your product descriptions into great stories.

Mastering E-Business Infrastructure

Video goes a long way to bridging the gap between online and offline transactions. Always ensure videos are prominent and clearly labelled, and work on a page layout which takes this into account. One of the tried-and-tested ways to reduce this, however, is to utilise clear progress indicators on the checkout for your site as this can help to show consumers how many steps are left in the purchase process or, in the case of simple checkout pages, how far through it you are.

Look into options to accept credit and debit cards directly as well as considering newer gateways such as Amazon.

Over to You…

Conversion rate optimization is not a one-off project, rather something which needs to be baked into your wider digital marketing strategy. Here are 10 tips for mastering e-commerce conversion rate optimization: Implement Independent Reviews As a consumer, reviews collected by a retailer themselves often raise a slight concern as to their authenticity. Offer Live Chat Support Love it or hate it; live chat can work wonders for e-commerce stores looking for additional ways to engage with potential customers and clients and to be there to answer quick and easy questions from those who would prefer not to pick up the phone or wait for an email reply.

Be sure to allow your users to leave a message at times when your support team is offline. See below a great example of pillows depicted primarily in a bedroom setting rather than using the product pack as the main image: