The Choosing By Advantages Decisionmaking System

Most decision-making methods in use today are flawed and result in less than optimal results. Choosing By Advantages (CBA) is a tested and effective system.
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Andy decided to use the following criteria, relative to each factor:. Andy summarize the attributes or characteristics of each alternative. Andy have made some research, and then he is able to summarize the attributes of the alternatives in Table Andy decides on the importance of advantages IofAs. First, Andy selected the paramount advantage, which is the most important advantage among all. Second, Andy used the paramount advantage as anchoring point to weigh other advantages by making comparisons.

Third, Andy summed the IofAs for each alternative Table 3.

Finally, Andy evaluates cost data in order to compare IofAs. Therefore, the Toyota Camry Hybrid is cheaper in the short term and also in the long term due to fuel economy and also provides the mo. Therefore Andy decides to choose the Toyota Camry Hybrid. Andy could also reconsider his decision as a whole, incorporating new information, such as other factors, or new alternatives. Choosing by Advantages CBA is a decision-making process that offers methods that support creation of transparency and collaborative environments in which to make decisions.

This method for making decisions are made when several goals or criteria has to be evaluated at once: In addition to the decision methods, CBA includes definitions, principles and models. Figure 1 presents CBA definitions adapted from Suhr [8]. The CBA system is based on four central principles:. The foundation principle of sound decision-making - decision makers must learn and skillfully use sound methods of decision-making.

The Choosing By Advantages Decisionmaking System : Jim Suhr :

The fundamental rule of sound decision-making - decisions must be based on the importance of advantages. The pivotal sound—decision-making - different types of decisions call for different sound methods of decision-making. The CBA decisions are based on the importance of advantages Principle 2 , not disadvantages and advantages. This ensures the process to have no double-counting. The purpose of the CBA system is to support sound decision-making through achieving transparent-and congruent decisions, anchor subjective evaluation in facts and emphasize on actual benefits.

The system is easy to applicate and simplifies complex decision-making through differentiate alternatives and understand the importance of those. It is important to mention that the CBA system focuses on using the correct data and use the data correctly, on the basis that the decisions must be anchored to the relevant facts.

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Today's decision-making processes needs to be emphasized in a way where architects, engineers, leaders in organizations, and many others should become artist in the art of decision-making. The designer of the CBA system, Jim Suhr, state that they should become professional decision-makers since decisions is what they do for a living [3].

Furthermore, Suhr describes the CBA as a process for making sound decisions for both simple and complex decisions [3]. The CBA can be implemented in project-program and portfolio management depending on the decision and who are responsible for the decision-making [5] [6] [7]. Examples of application of the CBA system: Some traditional decision making processes today are based on earlier experiences, arguments, hierarchy based authority and time restrictions that all can lead to unintended results [8].

Other examples that also can hinder a sound process are biases and time restrictions. Types of [ "Biases" ] are: Unconscious, effortless and automatic thinking.

Choosing by Advantages - Decision Making System - Using sound Methods - CBA

Forms stereotypes based on previous experience and creates bias by quick reaction. It is important to be conscious of the tricks your mind can play to you and rely more on data, look for multiple arguments and in group settings gather individual opinions first, then consolidate. These examples can all cause a non-sound processes with an unintended result.

Today there is a global trend that focuses on sustainable projects.

The Choosing By Advantages Decisionmaking System

This demand results in more complex supply chain management [1]. CBA is an effective decision-making system that can be applied in sustainable decision making.


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It works well in decision of mutually exclusive alternatives, for example structural frame types for a building, and when prioritizing resource allocation such as how to best apply labor resources or which value-add options should be adopted to generate the most savings [2].. Moreover, there exists barriers when applying CBA system that will be further discussed later in the article.

This section will provide guidance on how to use and apply the CBA system. This method is divided into the following five phases: The focus in this article is on Decision-making phase 3.


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The Choosing by Advantages Decisionmaking System. Choosing By Advantages is a set of concepts and methods designed to make decisionmaking more effective for organizations, communities, and individuals. The system is particularly useful for strategic planners, engineers, consultants, and managers, though anyone, from families to the largest firms, will find the concepts valuable and simple to follow. The Fundamental Rule of Sound Decisionmaking.

What Exactly Is an Advantage? Sound Methods Weigh Advantages. The Principle of Anchoring.