How to Ride Out a Difficult Fundraising Period

with enough cash to ride out potentially uncertain fundraising times ahead. We expect to be even more challenging for fundraising, and at At a time when capital was tight, there were a million reasons for us to say.
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Many people have a personal reason for taking part in an event, be it an experience or that of a loved one. Although it might be hard, share your motivation for running and fundraising, like Craig — who is running for the NSPCC at the London Marathon — did so powerfully.

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This can raise the bar on your fundraising page, as Chalke says: Most donations happen on Monday morning, presumably when people are avoiding doing work. So, Sunday evening is the peak time for a spot of shameless promo. While training, he carried business cards with a link to his fundraising page and handed them out to passers by, just on the off chance any of these strangers were feeling charitable.

Get them on board to organise events and generally badger people while you are busy training. The best ways of helping others are extraordinarily effective: There is nothing like a really gruesome picture of a blister to convey the efforts you have been going to. Or a taped up leg.

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Or your best drowned rat look after going out in the rain for three hours. Most training apps have the facility to do this easily, and some nosey parkers will be eager to check out your statistics. Extra points if you can run in a route that spells out your fundraising page URL.

There is something magical about the week of a marathon in a big city, when it feels like everyone knows about it, if only because of the road closures.


  • Training Ride – Cycle for the Cause.
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  • Two Pieces. No. 1. Nocturne.
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In the final build up, and on the big day itself, watch the money roll in. Reward your backers and yourself by organising a soiree at the end of the event so they can come and laugh at you in a wreck. No need for them to show up unless they have coughed up.

Just like delayed onset muscle soreness, the marathon fundraising buzz can last a few days. Build a fundraising page It sounds obvious, but this is a very good place to start, on a platform such as Virgin Money Giving or JustGiving. Personalise your pledge Pages with a profile picture also raise more.

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Tell your story Many people have a personal reason for taking part in an event, be it an experience or that of a loved one. Identify the high-rollers you know This can raise the bar on your fundraising page, as Chalke says: Email everyone you have ever met — and their gran Send an email to everyone in your address book. Personalise it if you have time. Even better, go and visit them in person Who can say no to your face?

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In Summer , things were loosening up and it was time to raise our first institutional round. We had a number of interested investors, and we got close to several brand-name firms.

We were also in serious discussions with you guys [Primary] and Contour Venture Partners, who had already written a small check in that angel round. Late in this fundraising process, we were having lunch with the senior partner at a big, shiny Silicon Valley firm who wanted to do the deal.

1. Build a fundraising page

People thought we were crazy to say no to him, but the chemistry was just slightly off and that was an issue for us. We wanted to build in a more measured way without having a gun to our head. We were able to take our time and really get to know our prospective partners. Prioritize fit over the highest bid.

After raising the seed round that Primary led, we really launched the business and experienced three straight years of beating our numbers every quarter. Things were running smoothly, we raised a fantastic Series A financing with a great group of investors, and then came our dreaded Series B in In an effort to minimize dilution, we became overly focused on valuation. Rather than trusting our gut and prioritizing fit, we lunged at the highest bidder. Not surprisingly, that deal fell apart spectacularly, and we were left scrambling to pull a financing together. The whole process took more than twice as long as it should have, and I was completely distracted from running the business for the better part of a year.

Our operations slowed and we fell behind our quarterly targets for the first time. Find partners who share your outlook, objectives and values.

Forget about your PB – here are 26.2 ways to smash marathon fundraising

By the time we were ready to sell the business, we knew how important cultural fit was for our team, and we made that one of our top priorities. From the beginning of the process, it just felt right with Pandora: They are music people at their core, it was a great outcome for our employees and stockholders, the cultural fit was there, and geographically it made sense, with our two companies flanking either side of the Bay Bridge.

Nothing like this had ever been done before.