Citation: David Bishop, () "Longer Lasting Products. Alternatives to the Throwaway Society", Journal of Product & Brand Management, Vol. 20 Issue: 7.
Table of contents
- Throw-away society
- Can durability provide a strong marketing platform?
- Longer Lasting Products: Alternatives to the Throwaway Society - Google Книги
Throw-away society
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Description Details Customer Reviews The present economic system requires us to consume and throw away more and more goods. Yet often it's our desire, and the best interests of the environment, for these goods to last. The contributors to this book, who comprise many of the most significant international thinkers in the field, explore how longer lasting products could offer enhanced value while reducing environmental impacts.
If we created fewer but better quality products, looked after them carefully and invested more in repair, renovation and upgrading, would this direct our economy onto a more sustainable course? The solution sounds simple, yet it requires a seismic shift in how we think, whether as producers or consumers, and our voracious appetite for novelty.
The complex range of issues associated with product life-spans demands a multidisciplinary approach. The book covers historical context, design, engineering, marketing, law, government policy, consumer behaviour and systems of provision. So this is asking for a total about turn in the way we approach products, an about turn not only for consumers but also for designers, engineers and manufacturers alike; and this book tackles that about turn.
The contributors, all experts in their own fields, explore how manufactured items that were designed to last my expensive wellingtons were those outgrown by our son when he was fourteen and he is now thirty-four would actually be far cheaper in the long run and reduce our environmental impact. The 17 chapters of the book are structured into five overall parts: They comprehensively cover a large spectrum of consumer items, including cars, clothes, hobby items, white goods, TVs, radios, CD players, mobile phones, furniture, carpets, DIY and gardening.
Can durability provide a strong marketing platform?
The problems that such a radical change in the marketing and manufacture of products with long lifespans will demand when contrasted with the present system are also covered. These are in sections on government policy, consumer behaviour, marketing, design, engineering, law, and systems of provision for spare parts. On a personal note, the next time I buy anything mechanical I will see just how long the manufacturer holds spares for; for Miele I now know that it is 15 years.
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- Longer Lasting Products: Alternatives to the Throwaway Society – review.
The late Vance Packard threw down the challenge to many in his book, first published in the USA in Your email address will not be published. By using this form you agree with the storage and handling of your data by this website.
Longer Lasting Products: Alternatives to the Throwaway Society - Google Книги
Alternatives to the Throwaway Society — review. Less Stuff, more Life — review.
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